Experiential Marketing: Sol Cerveza

In 2018 I supported a product launch for the release of Sol Cerveza into the Chicago market. Sol Cerveza, a Miller-Coors beer, is a Mexican lager with deep roots in Mexican culture. The event held on May 10, 2018 at the iconic Thalia Hall had an artist market, deejays, photo booth, live music, authentic Mexican food, and giveaways.

Work and content delivered:

  • Music

  • Event Copy

  • Activation/Decor

  • Artist and Vendors

  • Social Media Advertisement

  • Email Advertisement

  • 300+ guests

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