Experiential Marketing: Sol Cerveza
In 2018 I supported a product launch for the release of Sol Cerveza into the Chicago market. Sol Cerveza, a Miller-Coors beer, is a Mexican lager with deep roots in Mexican culture. The event held on May 10, 2018 at the iconic Thalia Hall had an artist market, deejays, photo booth, live music, authentic Mexican food, and giveaways.
Work and content delivered:
Music
Event Copy
Activation/Decor
Artist and Vendors
Social Media Advertisement
Email Advertisement
300+ guests